La Panadera tells the story of Concha, a woman in her forties, a bakery manager, married, with two children. A woman with a quiet and happy life who one day wakes up to the news that an intimate video of her having sex with a partner she had 15 years ago is circulating on social networks. The video now comes to light and spreads uncontrollably because the man became famous in Italy thanks to a reality TV show.
The nudity, rage, impotence, shame and pain spill over to all his loved ones. From her father, Ramón, a man of the country, born in '38, to her son, Gael, an eleven-year-old boy, who tries to hide what has happened, but who knows how to handle a computer infinitely better than she does, to her husband, Aitor, who tries to accompany Concha in her pain, but who cannot help letting himself be invaded by social judgement.
The merciless cybernetic messages that, hidden behind nameless profiles, give their opinions, mock and dehumanise, arrive, and Concha will have to fight so that fear, pain, beliefs and learning do not defeat her.